Our Communications Approach
Reaching every Lagosian, in every community, on every platform that matters.
The Engine
Four Strategic Pillars. One Mission.
We operate across four strategic pillars of communications to ensure that Dr Hamzat's message reaches every corner of Lagos.
Digital & Social Media
High-quality content — videos, graphics, articles, reels, and threads — tailored for every platform.
- ✓ Daily content calendars aligned to campaign milestones
- ✓ Targeted paid advertising reaching specific Lagos demographics
- ✓ Influencer and creator partnerships across lifestyle, health, tech, and entertainment
- ✓ Real-time response and reputation management
Community Mobilisation
Taking the message from our phones to the streets, one conversation at a time.
- ✓ Ward-level Nano Influencer networks across all 20 LGAs and 37 LCDAs
- ✓ Youth-led campus and neighbourhood activation
Data & Voter Intelligence
A data-driven operation using research, polling, and analytics to understand what Lagos residents care about.
- ✓ Voter sentiment tracking across demographics
- ✓ A/B tested messaging for different audience segments
- ✓ GIS-based community mapping for specific localised contents
Traditional & Grassroots Media
Reaching Lagosians where they are — on radio, in markets, and through community leaders.
- ✓ Radio programmes in English, Yoruba, Igbo, and Hausa
- ✓ Market town halls and community engagement forums
- ✓ Partnerships with religious and traditional institutions
Reaching Everyone
A Megacity Needs A Megastrategy
Lagos is a megacity. It is also many cities in one. Our communications strategy is built to reach every one of them.
Lagos Youth (18–35)
Message:
Jobs, tech, entrepreneurship, and a governor who gets it.
Channels:
TikTok, Instagram Reels, X, YouTube, campus activations.
Working Class & Market Communities
Message:
Affordable living, better roads, security, and a government that hears you.
Channels:
Radio, WhatsApp, market outreach, community leaders.
Business & Professional Class
Message:
Infrastructure, ease of doing business, digital economy, fiscal discipline.
Channels:
LinkedIn, business media, industry forums, breakfast events.
Lagos Women
Message:
Healthcare, education, safety, and a candidate who champions women's inclusion.
Channels:
Facebook, women's groups, churches, mosques, market cooperatives.
Ethnic Communities
Message:
Hamzat is Lagos's governor for everyone, not just one tribe.
Channels:
Ethnic radio stations, community leaders, multilingual content.
Lagos Diaspora
Message:
Help build the Lagos your parents dreamed of. Your voice matters from afar.
Channels:
Digital media, diaspora networks, remittance and investment messaging.
We don't just broadcast. We connect.
Every piece of content, every conversation, every community engagement is designed to cut through the noise, counter misinformation, and build an emotional connection between Dr. Hamzat and the people of Lagos.
LGAs Covered
LCDAs
Demographic Segments
Real-time Response
Want to be part of the movement?
From content creation to community mobilisation — there's a place for you in TBM Lagos.
Join Our Volunteer Network